Customer Support
Resident Retention
Making smart business decisions starts with reliable data. In multifamily, your competitive edge often comes down to how well you listen and respond to residents and prospects. Text/SMS survey delivery — the process of sending resident satisfaction and prospect feedback surveys through text message — helps multifamily property managers increase response rates, gather more accurate… Read More »
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It’s easy to feel stuck recycling the same apartment marketing ideas year after year. But with each new season comes a chance to switch things up, surprise residents, and show prospects why your community stands out. Seasonal apartment marketing isn’t just about filling a calendar — it’s about creating moments that highlight your community’s lifestyle,… Read More »
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In real estate, the Net Promoter Score (NPS) has become a go-to metric for gauging the satisfaction of residents, tenants, and employees. It’s quick to administer, easy to understand, and widely recognized across industries. For many owner/operators and property managers, it seems like a reliable pulse check: “How likely are you to recommend this building,… Read More »
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The secret sauce that turns a prospect from potential to “SOLD!” is experience — how the apartment tour made them “feel” about your property, including how they were treated by the onsite team. While there are many factors to consider in the leasing sales process, if you allow subpar customer service to persist at your… Read More »
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If you’ve been in multifamily property management for a while, you’ve probably heard the term “centralization” thrown around. And let’s be honest — sometimes it gets a bad rap. There’s a lingering fear that centralization is just a fancy way of saying, “We’re cutting staff.” But in reality, that’s not the goal at all. Centralization… Read More »
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In multifamily property management, the move-in process is more than just handing over keys — it’s a critical opportunity to shape first impressions, build trust, and set the tone for long-term resident satisfaction. While moving into a new home should be an exciting milestone, let’s be real — it’s often a stressful whirlwind of boxes,… Read More »
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Resident satisfaction surveys are about way more than just the score; they’re a window into how your residents truly feel about your community, your service, and your team. While many multifamily operators focus on boosting scores, the real key to sustainable improvement lies deeper than what’s seen on the surface — it’s in the resident… Read More »
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In today’s hyper-connected world, authenticity is the currency of trust — and that’s earned through the voices of real people. User-generated content (UGC) is a cornerstone of compelling storytelling, offering a unique blend of relatability and impact. The importance of resident-driven narratives in fostering vibrant, connected communities cannot be overstated. From building trust to sparking… Read More »
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As someone who’s worked both onsite in multifamily communities and now manages Grace Hill’s social media, I can tell you that keeping your residents engaged online can make a huge difference in the overall success of your property. Social media isn’t just about posting pretty pictures — it’s a powerful property management marketing tool for… Read More »
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Moving into a new place can be both an exciting and overwhelming experience. Whether you’re a student transitioning to a dorm, a young professional relocating for work, or a family upgrading to a bigger home, the move-in process comes with its own set of challenges. To help ease this transition, we’ve gathered insights from our… Read More »
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Learning to overcome objections is a skill all leasing agents must work to develop, and while practice makes perfect, it’s equally important to have a few tips and tricks up your sleeve! The reality is that leasing agents’ skills are constantly being tested because objections are a common hurdle in the real estate industry. The… Read More »
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