Customer Support
Resident Retention
Learning to overcome objections is a skill all leasing agents must work to develop, and while practice makes perfect, it’s equally important to have a few tips and tricks up your sleeve! The reality is that leasing agents’ skills are constantly being tested because objections are a common hurdle in the real estate industry. The… Read More »
When budgeting for a multifamily rental community, there is much more to consider than just expenses and revenue. To create a memorable resident experience, you must allocate budget resources to ensure the community is inviting, comfortable, and well-maintained. We’ll explore five essential items you should consider including in your multifamily budget to provide an enjoyable… Read More »
Jump to a Section Building Trust Through Transparency The Power of the Prompt Reply From Complaint to Resolution Proactive ORM is Your Competitive Advantage Simplify Your Property’s Online Reputation Management In today’s digital age, your online reputation is a crucial bridge between residents and property management. It fosters a two-way street of communication, allowing residents… Read More »
Apartment reviews are a good thing, and there are many ways to ask for them. Whether you launch a formal campaign or just send a simple note following a completed service request, the point is to encourage your residents to become more comfortable (and willing) to leave reviews. In fact, encouraging residents to share apartment… Read More »
It’s no secret that reputation management is critical to the leasing process. Renters rely heavily on online reviews and opinions before deciding to lease. For that reason, reputation should be at the forefront of any multifamily business, large or small. More importantly, if actively managed, it can also be a powerful resident acquisition and retention… Read More »
Whether you’re buying a new shampoo or scouting out a place to live or work, you likely rely on online feedback before making a purchase. Most of us (95%) read reviews before making a purchase, and 58% will actually pay more for a product, service, or experience with stellar ratings. This buying behavior is no… Read More »
Online reputation management, or ORM, is a growing area of interest for property management, so many people are starting to ask the question: What is ORM, and why does it matter? Online reputation management is how companies protect and improve their reputations. It has become an increasingly important tool for property managers who want to… Read More »
Creating a community residents love is crucial to the ongoing success and profitability of rental housing. Every property manager wants satisfied residents, which involves more than just collecting rent. Many renters today are looking for a property that can offer a comfortable and healthy environment, along with modern amenities. As competition tightens, multifamily property managers… Read More »
Proven and effective, competitive mystery shops help you surpass the competition, boost your bottom line, and increase resident satisfaction. In the fiercely competitive world of multifamily apartment management, staying ahead of the curve is essential, hinging not only on providing well-maintained properties and exceptional amenities but also on understanding and surpassing the expectations of potential… Read More »
How digital mystery shopping can help improve your property’s online conversions. Mystery shopping may not be a new concept in multifamily, but it has evolved with time and technology to become an invaluable tool for assessing the impact of your digital presence. And in today’s technologically advanced world, the success of multifamily property management… Read More »
Why Resident Surveys Are Essential for Creating a Thriving Community As a property manager, it’s essential to maintain a positive relationship with your residents. And one way to do that is by conducting multifamily resident surveys. Surveys offer valuable insight into resident satisfaction, highlight areas of preference and concern, and build trust. Unfortunately, in… Read More »
Resident behaviors shifted significantly in 2021 as the pandemic led millions to remote work and rethink where to live. Creating more space and specialized amenities enabled apartment operators to thrive, according to the Grace Hill/NMHC 2022 Renter Preferences Survey Report, which featured input from 221,000 renters living in 4,564 communities nationwide, with data available in… Read More »
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