Customer Support
Virtual Leasing
Originally published October 15, 2025 Quick answer: The most important leasing agent skills are communication, active listening, tech fluency, problem-solving, empathy, diplomacy, organization, and persuasion. Top agents pair strong people skills with fast, tech-enabled follow-up to turn more prospects into residents. Leasing agents are the heartbeat of every multifamily community. They welcome prospects, support residents,… Read More »
In multifamily marketing, a well-crafted call to action (CTA) — the specific action you want your audience to take next — can make all the difference. It’s the trigger in your content strategy that inspires clicks and, hopefully, further action. Unfortunately, many marketers make the mistake of placing all their focus on the content —… Read More »
The leasing journey is not what it used to be, and in multifamily, digital marketing is the new key to meeting prospects where they are — online. But it’s a process that begins long before a prospect ever steps foot on your property or even reaches out to schedule a tour. With smartphones, social media,… Read More »
Strategies to ensure your organization’s shift to virtual leasing is successful now and later.
Your team is always looking for new ways to boost leases — new tools, strategies, and tactics. However, there’s one hidden obstacle that could be slowing your team down from executing: language barriers. In multifamily, diverse communities mean diverse languages. If prospects can’t understand key details, leasing teams risk losing qualified leases. Luckily, there’s a… Read More »