The pandemic caused many renters to reevaluate their housing priorities, whether it was teleworking triggering moves, digital nomads looking to join a flexible membership club, pet amenities dog owners won’t rent without, or the insatiable appetite for more packages.
Beyond national trends, there are several market-level nuances affecting renter preferences. National data paints an overall picture for the industry, but it is vital for operators to keep a finger on the pulse of each individual market in their portfolios, too, as trends vary by market.
Please enjoy Apartment.com’s webinar, “The Data is in the Details: An Inside Look at What Renters Like, Love and Can’t Live Without,” with invited guests Grace Hill, NMHC, and Lincoln Property Company, where industry insiders provided a comprehensive look at the features and community amenities that renters can’t live without, how much they are willing to pay for them, and what matters most during their home search.
Guest Speakers:
- Sarah Yaussi, Vice President of Business Strategy at NMHC
- Margette Hepfner, COO, Residential Management, Lincoln Property Company
- Jagan Arumugham, Senior Director, Head of Analytics & Data Science at CoStar Group
- Katie Jeffirs, Sr. Survey Team Manager, Grace Hill, Inc.
Get the Industry’s Go-To Report for Apartment Resident Insights
During the session, our panelists unpacked the data trends and themes from the 2022 NMHC/Grace Hill Renter Preferences Survey Report, which captures nationwide data on amenity preferences, lease decision factors, apartment search processes, and much more. Purchase your copy today to get instant access to 221,559 resident responses across 79 metro areas and 4,564 professionally managed communities.

Explore more industry tools and insights here:
How to Overcome Maintenance Challenges Amid Skilled Labor Shortages
A Q&A With Traveling Facilities Operations Specialist Erica Counts Sometimes, life comes full circle and reminds you how small the world can be. While traveling to an industry event recently, I had a nostalgic encounter when I ran into an old friend from high school. Twenty years after graduation, Erica Counts and I were… Read More »
Putting People First: How To Create An Employee-Centric Culture
When we talk about building an employee-centric culture, what we really mean is focusing on the well-being and success of our employees. This means making sure they feel supported, empowered, and engaged in their work, which, in turn, leads to better productivity, innovation, and, ultimately, business success. As a property management company that specializes in… Read More »
What You Need to Know: Your Ultimate Guide To Digital Mystery Shopping
How digital mystery shopping can help improve your property’s online conversions. Mystery shopping may not be a new concept in multifamily, but it has evolved with time and technology to become an invaluable tool for assessing the impact of your digital presence. And in today’s technologically advanced world, the success of multifamily property management relies… Read More »
Increasing Tenant Satisfaction – and ROI – Through Superior Service Delivery
The key to keeping buildings leased is to make sure tenants are happy. Buildings with satisfied tenants are more likely to retain existing tenants and to attract new ones through favorable word of mouth. In a recent whitepaper, Grace Hill reported on the results of an important academic study based on KingsleySurveys data showing that… Read More »
Unlocking Success: The Guide to Attracting and Retaining Office Tenants
What do tenants want? Figuring that out is a top priority for the owners and managers of office buildings, and it’s getting more urgent by the day as firms shed excess space and vacancies keep rising. The business press is increasingly reporting what industry insiders have already known for some time: a combination of cyclical… Read More »
How to Budget in Multifamily: 5 Changes To Reduce Operational Costs
As a multifamily manager, you are under constant pressure to reduce operational costs, but that doesn’t mean the budget has to suffer. In fact, with just a few simple changes to the budget, you can improve the bottom line while maintaining efficiency. To do that, let’s look at five budget changes multifamily managers can make… Read More »
How To Budget in Multifamily: 5 Things To Add To Create Memorable Resident Experiences
When budgeting for a multifamily rental community, there is much more to consider than just expenses and revenue. To create a memorable resident experience, you must allocate budget resources to ensure the community is inviting, comfortable, and well-maintained. We’ll explore five essential items you should consider including in your multifamily budget to provide an enjoyable… Read More »
CRE Power Plays: How To Actually Maximize Tenant Satisfaction
Exploring the crucial connection between provider performance and tenant satisfaction Commercial real estate (CRE) organizations often struggle to understand the performance of the providers that support their properties and how that performance impacts overall tenant satisfaction levels across the portfolio. In a recent survey, 83% of tenants said their experience with the service providers… Read More »