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AI in property management used to be considered a trend of the future, but it’s here — and here to stay. And with that, Chat GPT is leading the charge. Everywhere you turn, people are talking about ChatGPT. Love it or hate it, ChatGPT is a highly disruptive technology that will forever change how we… Read More »
The leasing journey is not what it used to be, and in multifamily, digital marketing is the new key to meeting prospects where they are — online. But it’s a process that begins long before a prospect ever steps foot on your property or even reaches out to schedule a tour. With smartphones, social media,… Read More »
The secret sauce that turns a prospect from potential to “SOLD!” is experience — how the apartment tour made them “feel” about your property, including how they were treated by the onsite team. While there are many factors to consider in the leasing sales process, if you allow subpar customer service to persist at your… Read More »
Hiring reliable and competent apartment maintenance teams remains one of the most pressing challenges in the multifamily industry. As demand grows and qualified candidates become harder to find and keep, companies must rethink how they attract, support, and retain their maintenance teams. The solution isn’t just about filling roles — it’s about fostering innovation, investing… Read More »
If you’ve been in multifamily property management for a while, you’ve probably heard the term “centralization” thrown around. And let’s be honest — sometimes it gets a bad rap. There’s a lingering fear that centralization is just a fancy way of saying, “We’re cutting staff.” But in reality, that’s not the goal at all. Centralization… Read More »
In multifamily property management, the move-in process is more than just handing over keys — it’s a critical opportunity to shape first impressions, build trust, and set the tone for long-term resident satisfaction. While moving into a new home should be an exciting milestone, let’s be real — it’s often a stressful whirlwind of boxes,… Read More »
Helpful tips to employ purposeful strategies to over come unconscious biases.
Mental health in the workplace is no longer a conversation that can wait — it’s a crucial component of employee well-being and organizational success. In the multifamily industry, where fast-paced environments and high-pressure demands are the norm, supporting mental wellness is more important than ever. Since 2020, mental health concerns have taken center stage, with… Read More »
All harassment is illegal, but sexual harassment warrants special consideration.
Navigating the complexities of service and assistance animals under the Fair Housing Act can feel overwhelming. In a recent webinar, we tackled this crucial topic head-on and together with guest speaker, Katie Rigsby, a multifamily expert and President and CEO of Katie Rigsby Inspires LLC provided much-needed answers and clarity to attendee questions. Let’s dive… Read More »
All harassment is illegal, but sexual harassment warrants special consideration.
In today’s market, the term “affordable housing” often feels like an oxymoron. Skyrocketing prices have transformed finding a suitable place to live into a Herculean task for many. However, amid what many experts describe as an “affordable housing crisis,” housing tax credits offer a beacon of hope. While policy discussions to tackle the crisis are… Read More »