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When I first started working in multifamily, I quickly learned that driving top of multifamily marketing funnel leads takes more than passing out flyers in the neighborhood or posting photos on social media. It’s really about sparking curiosity to make someone think, “I want to check this place out.” Over the years, I worked onsite… Read More »
In multifamily marketing, a well-crafted call to action (CTA) — the specific action you want your audience to take next — can make all the difference. It’s the trigger in your content strategy that inspires clicks and, hopefully, further action. Unfortunately, many marketers make the mistake of placing all their focus on the content —… Read More »
Behind every well-run multifamily community is a skilled and hardworking apartment maintenance team — yet these essential professionals often operate behind the scenes without the recognition they deserve. While leasing teams and office staff may receive the bulk of attention, maintenance teams are the ones responding to emergencies, solving problems on the fly, and ensuring… Read More »
In real estate, the Net Promoter Score (NPS) has become a go-to metric for gauging the satisfaction of residents, tenants, and employees. It’s quick to administer, easy to understand, and widely recognized across industries. For many owner/operators and property managers, it seems like a reliable pulse check: “How likely are you to recommend this building,… Read More »
AI in property management used to be considered a trend of the future, but it’s here — and here to stay. And with that, Chat GPT is leading the charge. Everywhere you turn, people are talking about ChatGPT. Love it or hate it, ChatGPT is a highly disruptive technology that will forever change how we… Read More »
The leasing journey is not what it used to be, and in multifamily, digital marketing is the new key to meeting prospects where they are — online. But it’s a process that begins long before a prospect ever steps foot on your property or even reaches out to schedule a tour. With smartphones, social media,… Read More »
The secret sauce that turns a prospect from potential to “SOLD!” is experience — how the apartment tour made them “feel” about your property, including how they were treated by the onsite team. While there are many factors to consider in the leasing sales process, if you allow subpar customer service to persist at your… Read More »
Hiring reliable and competent apartment maintenance teams remains one of the most pressing challenges in the multifamily industry. As demand grows and qualified candidates become harder to find and keep, companies must rethink how they attract, support, and retain their maintenance teams. The solution isn’t just about filling roles — it’s about fostering innovation, investing… Read More »
If you’ve been in multifamily property management for a while, you’ve probably heard the term “centralization” thrown around. And let’s be honest — sometimes it gets a bad rap. There’s a lingering fear that centralization is just a fancy way of saying, “We’re cutting staff.” But in reality, that’s not the goal at all. Centralization… Read More »
In multifamily property management, the move-in process is more than just handing over keys — it’s a critical opportunity to shape first impressions, build trust, and set the tone for long-term resident satisfaction. While moving into a new home should be an exciting milestone, let’s be real — it’s often a stressful whirlwind of boxes,… Read More »
Helpful tips to employ purposeful strategies to over come unconscious biases.
Mental health in the workplace is no longer a conversation that can wait — it’s a crucial component of employee well-being and organizational success. In the multifamily industry, where fast-paced environments and high-pressure demands are the norm, supporting mental wellness is more important than ever. Since 2020, mental health concerns have taken center stage, with… Read More »