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What’s next on the horizon for the multifamily industry? As operators, how can we capitalize in 2022?
Join our panel of industry leaders, featuring Jennifer Staciokas, Western Wealth Communities; Terresa Porizek, Greystar; and Ed Wolff, LeaseLock. They will discuss key trends from the 2021 Apartment Visionaries Report with insights on overcoming these top challenges for multifamily in 2022:
- Hiring/retaining talent
- Delinquent rent/bad debt
- New/changing legislation
Explore more industry tools and insights here:
How to Overcome Objections in Apartment Leasing: 5 Steps and 10 Real Examples
Originally published August 28, 2024 Quick answer: To overcome objections in apartment leasing, listen first, ask questions until you find the real concern, repeat it back, offer a specific solution, and confirm the prospect agrees. Most objections about price, space, timing, or competition are a request for more information, not a no. Every leasing agent…
From Tours to Tech: 8 Leasing Agent Skills That Close Leases Faster
Originally published October 15, 2025 Quick answer: The most important leasing agent skills are communication, active listening, tech fluency, problem-solving, empathy, diplomacy, organization, and persuasion. Top agents pair strong people skills with fast, tech-enabled follow-up to turn more prospects into residents. Leasing agents are the heartbeat of every multifamily community. They welcome prospects, support residents,…
What Is the Best Leasing Agent Certification?
National Apartment Leasing Professional (NALP) certification can help you learn more about leasing, enhance your selling skills, and advance your career.