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3 Ways Reputation Management Can Help Boost Your Portfolio’s Online Reputation

Posted on June 28, 2021 by Grace Hill

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It’s no secret that online reputation is a critical piece of the leasing process, especially when you consider the fact that 85% of residents surveyed indicated online reviews influenced their leasing decision. For any business, large or small, reputation should always be top of mind, and if actively managed, it can also be a powerful resident acquisition and retention tool.

But managing every property’s reputation on every site is a monumental task. However, a reputation management tool can save you a tremendous amount of time by giving you more consolidated visibility into reviews, community sentiment, social media activity, search rankings, competitive benchmarks, and listing accuracy.

Here are 3 ways that reputation management can help boost your portfolio’s online reputation:


1. Monitor your online presence

When you’re managing multiple social accounts, it’s hard to keep up with every comment, post, hashtag, and question. A reputation management tool allows you to see mentions and posts from all of your sites in one place. Some can even track Google Maps behaviors and use maps to measure visibility and web rankings.


2. Respond to reviews in real-time

Who is responsible for responding to online reviews for your properties? How much time do they spend managing reviews and social media? How do you control the quality of the responses? These are all critical questions when it comes to reputation management. And, in this digital age, customers have come to expect a swift response, so it’s equally important that your reputation management tool keeps up. In fact, businesses that reply to their reviews at least 25% of the time average 35% more revenue than businesses that don’t. Some savvy reputation management tools even include customizable response templates that can automatically respond in bulk to reviews on Google, Facebook, Yelp, ApartmentGuide, and Rent.com to alleviate the daily and time-intensive tasks of managing and responding to online reviews.


3. Identify competitive trends

Chances are, you aren’t looking at what your competitors are doing to stay ahead of trends as often as you should. This critical task can become routine with a reputation management tool that shows you what’s happening in competitor communities and how you stack up against your competition. It also can identify recurring themes in your property reviews.

Onboarding and deploying a reputation management tool is easier than you think. Most average deployments take 2-3 days, and self-guided training can be completed in as little as 30 minutes, depending on which solution you choose. Ultimately, any reputation management tool used should pull all the data together to produce clear, digestible, and actionable takeaways and give you the visibility, analysis, and insights you need to make informed operational decisions to build your reputation both on and offline.

Grace Hill’s marketing content team aims to create informative resources that help multifamily and commercial industry professionals elevate their performance. From blog posts and ebooks to infographics, checklists and webinars, the Grace Hill team has a singular focus: creating meaningful and engaging content that resonates with real estate professionals across the industry.    However, what makes Grace Hill so unique is the range of collective experience and collaborative spirit of its marketing content team. A group of talented writers with expertise in the real estate industry, overall management effectiveness, marketing strategy, and operational efficiency, the team provides new ideas to take performance to the next level. As a thought leader, Grace Hill's content team constantly pushes the envelope, experimenting with new resources and tools to keep industry professionals ahead of the curve.  Whether you're a seasoned pro or just starting out in the real estate industry, the content team at Grace Hill is creating resources to help you succeed. Learn more about Grace Hill on LinkedIn.

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