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Jump to a Section Building Trust Through Transparency The Power of the Prompt Reply From Complaint to Resolution Proactive ORM is Your Competitive Advantage Simplify Your Property’s Online Reputation Management In today’s digital age, your online reputation is a crucial bridge between residents and property management. It fosters a two-way street of communication, allowing residents… Read More »
Telephone prospects are among the most important prospects you can have as they tend to be more dependable than walk-ins. Leasing agents for apartments play a crucial role because it’s an opportunity to build excitement. And once that excitement for seeing your community is established, the telephone prospect will likely keep their appointment. More importantly,… Read More »
At Grace Hill, we’re dedicated to fostering positive impacts both within our corporate realm and throughout the communities we serve. The Impact Hero Awards Program recognizes individuals at Grace Hill client companies who demonstrate exceptional dedication to helping others and making a tangible difference locally. It’s been two years since Sara Ogle was honored as… Read More »
A reminder of how important it is to handle reasonable accommodation and modification requests properly.
A reminder of how important it is to handle reasonable accommodation and modification requests properly.
In the world of multifamily, bigger isn’t necessarily better. But being a smaller operator does come with a unique set of challenges. Larger apartment management companies have distinct advantages. They have bigger budgets and operating margins and more resources at their disposal. They generally have more money for payroll and technology and, through sheer scale,… Read More »
Apartment reviews are a good thing, and there are many ways to ask for them. Whether you launch a formal campaign or just send a simple note following a completed service request, the point is to encourage your residents to become more comfortable (and willing) to leave reviews. In fact, encouraging residents to share apartment… Read More »
When we consider the evolution of the customer from the 1980s until now, it’s enough to give us whiplash thinking of all the [Cue: David Bowie] “ch-ch-ch-changes.” As History.com defines the decade, it’s “often remembered for its materialism and consumerism…the rise of the “yuppie,” an explosion of blockbuster movies and the emergence of cable networks… Read More »
It’s no secret that reputation management is critical to the leasing process. Renters rely heavily on online reviews and opinions before deciding to lease. For that reason, reputation should be at the forefront of any multifamily business, large or small. More importantly, if actively managed, it can also be a powerful resident acquisition and retention… Read More »
Whether you’re buying a new shampoo or scouting out a place to live or work, you likely rely on online feedback before making a purchase. Most of us (95%) read reviews before making a purchase, and 58% will actually pay more for a product, service, or experience with stellar ratings. This buying behavior is no… Read More »
Online reputation management, or ORM, is a growing area of interest for property management, so many people are starting to ask the question: What is ORM, and why does it matter? Online reputation management is how companies protect and improve their reputations. It has become an increasingly important tool for property managers who want to… Read More »
In today’s challenging real estate markets, property managers must take advantage of every opportunity to retain their tenants. Surveys can be an especially effective tool as part of an engagement strategy. Property managers can reduce tenant turnover and even attract new tenants by using tenant surveys to provide the services and amenities most demanded by… Read More »